TENSION:-
The Guinness brand was seeking unaided TOMA maximum brand visibility on-trade and off-trade.
OBJECTIVE
Distribute/Deploy chillers into outlets across key regions pan Nigeria
SOLUTION
- Haulage and deployment of branded Chillers to listed and verified trade outlets.
- Chillers were picked up from regional client warehouses and deployed to all locations within the region.
RESULTS
The team has grown from executing chillier deployment in the East to Pan Nigeria.
Fy 2015 : 1709 chillers deployed to eastern states
Fy 2016 : 3967 chillier deployed across West & Eastern region
Fy 2017 : 1128 to be deployed per quarter pan Nigeria
