TENSION
How can Maggi leverage on the Ramadan period and engage with its target audience?
OBJECTIVE
- To reward customers in the festive period which will serve as a medium to increase the purchase of MAGGI.
- To create brand affinity with the consumers.
- To create more awareness abut MAGGI.
SOLUTION
In store consumer engagement through rewards and scratch to win promo and positioning Maggi as a partner during the festive season.
RESULTS
Total Sales Achieved: 21,360
Total Sales Percent achieved: 100%
Successfully deployed merchandising items to the following stores:
- Lagos Mainland
- Lagos Island
- Lagos Extension
- Enugu
- Port Harcourt
- Calabar
