Maggi – AYCC Events

TENSION:-

How do we leverage existing platforms to reach new generation women.

OBJECTIVE

Reach out to new generation Chefs and provide the Chefs an opportunity to sample the rich taste of MAGGI in Nigerian foods.

SOLUTION

  • To educate consumers on homemade, creative and healthy cooking.
  • To educate consumers budget management.
  • To educate consumers on the benefits of green living initiative and NHW tips.

RESULTS

  • 1000 Consumers Sampled (Wet and Dry).
  • Brand Exposure of 1200 Consumers