Maggi – Reach out and Star cook

TENSION:-

How do we reach out to our Nenes within the neighbourhoods, offices and other touch points with the brand message through a one on one engagement.

OBJECTIVE

To Reach Out to consumers through

  • House to house pantry check
  • Office Lunch Hour Visit
  • Other Touch points

SOLUTION

We created a platform for education of consumers on homemade, creative and healthy cooking. We also educated consumers on budget management, and the benefits of green living initiative and NHW tips.

RESULTS

  • 560,500 Direct Contact with Consumers
  • Brand Exposure of 780,000 Consumers