TENSION:-
How do we reach out to our Nenes within the neighbourhoods, offices and other touch points with the brand message through a one on one engagement.
OBJECTIVE
To Reach Out to consumers through
- House to house pantry check
- Office Lunch Hour Visit
- Other Touch points
SOLUTION
We created a platform for education of consumers on homemade, creative and healthy cooking. We also educated consumers on budget management, and the benefits of green living initiative and NHW tips.
RESULTS
- 560,500 Direct Contact with Consumers
- Brand Exposure of 780,000 Consumers