TENSION:-
Tiger brands wished to hold its first Marketing Conference since the acquisition of Deli Foods, Dangote Flour and UAC. The Conference will be the first time 190 managers within the group operating in different companies will gather together under the new umbrella called Tiger Brands.
SOLUTION
IGNITE… An opportunity for the team to feel pride in themselves and pride of association with their ‘new family’
The focus was on each person learning the companies that each person came from and why Tiger found them worthy of acquisition…
The narrative was… The acquisition and expectations…
Blazing on…our bright and focused future!
RESULTS
100% successful execution with over 190 managers in attendance of the 3 day event
