TENSION:-
Nescafe required a way to leverage the On The Go habits of consumers to engage them while highlighting the different SKUs and their different tastes.
OBJECTIVE
- To sell to early riser commuters in an innovative way by engaging On-The-Go consumer via brand penetration in neighborhoods across Lagos ensuring the brand becomes a daily part of their “start up” ritual and becomes a habit.
- To recruit new consumers and retain present users of the brand.
SOLUTION
NESCAFE mobile van team catered to both early riser commuters and those whose livelihood was centred around the daily locations across Lagos with freshly dispensed coffee and sales of dry product variants encouraging people to start their day with a cup of NESCAFE 3 in 1 breakfast or NESCAFE CLASSIC
RESULTS
- The sales activation helped in recruiting new consumers, encouraged brand affinity and consumer appreciation of the concept.
- 20 NESCAFE Mobile Van activation were achieved across Lagos, Nigeria.
- Total wet cups sold: 546
- Total 3 in 1 Sachets: 1115
- Total classic Sachets sold: 764
