TENSION:-
How do we effectively launch the new Maggi Naija Pot among RSM, SSF and trade partners and get them excited about it .
OBJECTIVE
-
To create a trade launch experience different from the norm.
-
To launch Naija pot in 18 locations simultaneously pan Nigeria.
SOLUTION
-
We executed a trade launch in 18 locations across Nigeria that included various retailers engagement such as:
-
Cooking Demonstration
-
Product Unveil
-
Games
-
Wet and Dry Sampling in all regions..
RESULTS
-
5,135 Retailers in Attendance
-
4500 Retailers Sampled (Wet and Dry).
LOCATION: Total of 18 Locations Activated in SW, SE and SS.
