CLOSEUP – Cool Breeze Northern Plan Activation

TENSION:-

How do we reach 1 million consumers in the North and across middle belt to sell 180,000 units of 140g Closeup variants.

OBJECTIVE

  • Create awareness through localized communication and engagement for Closeup to trial and increased purchase in the North.

  • Improve consumer and shopper off take for Closeup in the North and Middle belt regions

  • Regain lost Penetration, and increase purchase intent .

SOLUTION

Market storm and pushcart to activate in one market per day in the North and middle belt to educate, sample, drive sales and reward consumers

RESULTS

1,481,147 consumers in 10 weeks across 10 locations

SALES

  • 188,697 units sold = ₦66,043,950

LOCATIONS

Kano, Kaduna, Nassarawa, Benue, Sokoto, Kastina, Jos, Bauchi, Kogi, Niger