TENSION:-
How do we introduce a new variance from CloseUp that will appeal to our TG and make them perceive it is more than a toothpaste.
OBJECTIVE
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To launch another variant of CloseUp with grand events across 4 campuses and pass a sustainable & memorable brand message.
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Create an engaging event across 4 campuses using top celebrity artistes that resonate the youthful message of the brand.
SOLUTION
Launch Cool Breeze to the youth in a familiar environment through the CloseUp Cool Breeze party to engage, drive sales and process of entry for the cool like that competition.
ATTENDANCE
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Port Harcourt: 1800
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Benin: 650
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Enugu: 750
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Lagos: 4000
LOCATIONS
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Port-Harcourt
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Benin
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Enugu
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Lagos