CLOSEUP – Cool Breeze Party

TENSION:-

How do we introduce a new variance from CloseUp that will appeal to our TG and make them perceive it is more than a toothpaste.

OBJECTIVE

  • To launch another variant of CloseUp with grand events across 4 campuses and pass a sustainable & memorable brand message.

  • Create an engaging event across 4 campuses using top celebrity artistes that resonate the youthful message of the brand.

SOLUTION

Launch Cool Breeze to the youth in a familiar environment through the CloseUp Cool Breeze party to engage, drive sales and process of entry for the cool like that competition.

ATTENDANCE

  • Port Harcourt: 1800

  • Benin: 650

  • Enugu: 750

  • Lagos: 4000

LOCATIONS

  • Port-Harcourt

  • Benin

  • Enugu

  • Lagos