At the Core of marketing in Nigeria is where GDM group plays. We have ensured that we strategically position ourselves here, making us the best retail marketing agency, experiential marketing agency, integrated marketing agency, and digital marketing agency. We are the one-stop-shop for all things marketing powered by innovation and technology.
GDM Group is a one-stop-shop for all marketing channels including Digital channels
One of our recent projects, showcasing our capabilities as an experiential marketing agency was the award-winning Satzenbrau game night event, where we developed a strategy to drive brand awareness with the target audience, and create consumer engagements with the brand through games leveraging on friendship groups. We have mastered the art of experiential marketing through the use of data and industry research and the results have given more than expected ROI for our clients.
GDM Group is a one-stop-shop for all marketing channels including Digital channels, As a leading digital marketing agency, we have been able to drive traction and engagement for our clients on digital channels from event management to marketing campaigns, an example of such was Unilever’s IdeaTrophy, an initiative of the Unilever corporate team, to engage with university students and create a platform that positions the brand as one that empowers the youth.
Following the outbreak of Covid 19, we had to innovate and come up with a dynamic way to running the campaign. The Campaign was split into phases: a call to participate using social media influencers and digital marketing, training sessions on remote meeting platforms, And a virtual semi-final, and finals event. All planned and executed by the GDM team.
Our marketing approach employs big data analytics to help multinationals and local brands make informed decisions. We have successfully and continuously helped brands unlock new levels in marketing. Our profile speaks volumes, especially with our collaboration with successful brands like Guinness Nigeria, Danone, Nestle, GSK, amongst others.
We have shown our prowess in marketing for the past decade. At the core of our service delivery shine through the essential pillars of marketing.
The 4 Pillars Of GDM Group as an Integrated Marketing Agency
It is one thing to have a product and it is another thing to get the product to the right persons. Companies require dynamic marketing strategies to always ensure their brand stands out and is patronized by consumers, hence, in their marketing analysis, which can be done by them or contracted to a marketing agency, they take into consideration the four Ps of marketing.
The 4Ps of marketing are essential in making a brand a household name, that resonates in the mind of consumers and their targeted audience. They are marketing pillars that companies use to analyze their consumers, what they want from the company, how they perceive their products, how consumers interact with their brand, and how the consumers perceive them amongst competitors. And at GDM, we ensure we make use of these pillars for proper communications and execution.
Products And GDM Group As An Integrated Marketing Agency
If there is no product or service to be rendered by a firm, then there is no solution to provide. The product or service rendered by our clients is what makes them stand out, which in turn gives us a problem to solve and innovate solutions.
At GDM Group, we aim at helping our clients’ products gain top-of-mind awareness in a highly competitive Nigerian market.
Price And GDM Group
For a consumer to pay a certain price for a product, they’ve already quantified the value they are getting from that product. Hence, it is easier for a consumer to pay high for a product they derive satisfaction from, and which they feel is giving them value for their money. It is always the work of marketers to give a discounted price for a product, which in most cases is used to draw in more customers to the brand.
When determining the price of products, the executive board members of organizations factor in the cost of production to sell to the market, while marketers ensure customers buy at the right price.
Place And GDM Group
For every product, there is a place where it is needed. The brands identify a touchpoint or with the help of a marketing agency, to meet their consumers.
Knowing where to sell a product is the work of the marketing unit of any organization and it is always strategic to business growth. You can’t expect to sell alcohol in traffic, because you are not telling drivers to drink while driving.
But you will always see hawkers in traffic, selling edibles and sometimes, household items. Edibles are easily sold in traffic because that is one of the right places to meet their consumers. And this is also one of our objectives at GDM group, to help clients identify where brands can meet their consumers.
Promotions And GDM Group
A promotion for recruitment always tends to appeal to emotions. If a targeted audience is not moved by the communication, they may never consider trying the brand out, not to talk of becoming a loyalist of the brand
This is where the GDM group comes in, where marketing agency services are required, to carefully outline the right strategy for recruitment and sales.
GDM group – Why We Are One Of The Top Marketing Companies In Nigeria.
At GDM group, we carefully and strategically make use of these 4 pillars to map out marketing strategies for brands, to help them win in the marketplace.
We strive to help place brands at the hearts of their consumers.
A perfect example is one of our retail promotions that helped to place Unilever household products right in the face of their target audience, in stores. We did a store revamp at some selected Neighborhood outlets that involved branding of shelves with brand elements which created a top-of-mind awareness for the brand.
Because we understand this marketing niche well, we do a careful analysis of how any of our client’s brands are perceived in the market space, before drawing up strategies to help them achieve their objectives, with their target audience, earning their trust, and delivering a credible solution to any of their supply chain issues. We create an emotional connection between brands and their targeted audience to a certain degree of building brand loyalists and advocates that helps to convert prospects to buyers, then to loyalists and advocates.
How GDM Group As An Integrated Marketing Agency Wins Using Big Data Analytics
Thanks to the innovation of big data analytics that has continue to help us innovatively improve in enhancing results for clients through avenues including; cross-channel promotion, retail marketing, experiential marketing, digital marketing, integrated marketing, and development of creative ideas as well as big data analytics.
Market research is one of our tools at GDM group. We know your perfect audience, and we know how to interpret consumer data to actionable insights for your business, with the help of our big data analytic team who carefully gather data and analyze it and tell amazing stories with the data providing insights that help us make decisions for businesses and ultimately yielding expected results.
Our dedicated data teamwork with market trends, patterns, consumer behaviors to help inform your decisions as a business from us. Because we are concerned about real-life situations to proffer solutions to businesses. Our strategies are built on data analytics.
How GDM Group as an Experiential Marketing Agency Creates Disruptive Marketing Experience
As an experiential marketing agency, we create tailored experiences for the targeted audience. From consumer-facing activities to digital engagements and event planning, we create unique brand experiences that drive relevance for brands and optimum exposure and top-of-mind awareness for our client’s brands.
Our Results Says it all taking case study of the JW Pocket scotch launch. An experiential event, that gave participants the unique first-hand look and experience of the pocket scotch from Johnnie Walker. A similar case study is from the Knorr unWrap & win promo, where customers get the chance to buy and submit a wrapper of Knorr seasoning cube to win N1million. Likewise, the Guinness Nigeria English Premier League experience in select malls across the country, where the audience had a feel of the English Premier League in mall atrium spaces.
Experiential Becomes The Future Of All Marketing Campaigns
Brands no longer view experiential marketing as an add-on to their campaign, instead, it is seen as an essential tool for marketing that will spearhead other forms of marketing. Integrated marketing agencies like GDM group have become sought after and in high demand by brands that understand the role that experiential marketing plays.
Experiential marketing has become the pillar of all marketing strategies and brands are learning to play in that space, digital marketing agencies are also applying experiential activities into their strategies, choosing rather to engage directly with the consumers in their conversion journey through an immersion in the brand’s unique offering and proposition.
Integrated Marketing
When you seek an integrated marketing solution from top Marketing companies in Nigeria, GDM is surely the agency to look to. Over the years, we have successfully helped push brands from the ideation stage to the point they get into the market and gain brand loyalists, using a uniform communication idea.
On our list of achievements, we have the 2Sure brand, by Seven-Up Bottling Company. 2Sure entered the market as a hand sanitizer brand, a response to COVID-19, that seeks to help prevent the spread of the virus, giving assurance to B2Sure of their health. A few months later, 2Sure has become a household name, trusted by mothers, for their families. The brand recently added toilet soap and dishwashing liquid soap to the family
Retail Marketing
As a retail marketing agency, we’ve been able to help brands activate several trade outlets, pan-Nigeria. Placing their brands in the face of consumers and creating top-of-mind awareness in touchpoints, such as Modern trade outlets, Open Markets, On-Trade, and Off-Trade.
Our activities in retail marketing are always one that is carefully and strategically positioned to help brands recruit new consumers and ultimately drive sales and engagement with brands.
Digital Marketing
According to eMarketer, an adult spends an average of 3 hours and 43 minutes on their mobile device, and 2 hours 3 minutes on social media. This raises the chances of coming in contact with digital copies/adverts of brands. Knowing this, we are always utilizing the space for brands.
We understand the intricacies of digital marketing channels, how the digital space works, and how businesses can explore it, to promote their businesses. Identifying the right audience, we employ the combinations of Search Engine Optimization (SEO), Search Engine Marketing (SEM), Campaign Marketing, Content Marketing, Display Adverts, Influencer Marketing, Email Marketing Social Media Marketing, amongst others, to drive traction for our client’s businesses.
We have taken influencer marketing to another level with our engagement with @realWarri Pikin, a social media influencer who was instrumental in driving awareness and engagement for the new Fan prime yogurt, also on our list is are several top social media influencers like Helen Paul and Ali Nuhu amongst others who have been handpicked by our PR team who ensures that these personalities align with the brands and they are able to drive our objectives for whatever campaign.
GDM Group as an integrated marketing agency, retail marketing agency, experiential marketing agency, digital marketing agency brings future thinking to the core of marketing, Our success stories and positive results have received several awards and gained notoriety for the agency with both our team and client list growing continually.
GDM Group is a global brand with headquarters in Lagos providing excellent marketing services across Africa, Europe and extending to other parts of the world with an increasing list of home-grown and multinational brands to our client base.
Listed as one of the top marketing companies in Nigeria, GDM stands tall in delivering its services and ensuring innovative solutions to help businesses grow and penetrate markets. we have had the opportunity to work with over 180 brands including brands like Guinness, Unilever, PZ, Kellogs-Tolaram, Marie Stopes, Suntory, Fan Milk, Kimberly Clark, Mouka, Gsk, A&P Foods, Friesland, the Federal Government of Nigeria, and the Lagos State government to name a few and the list continues to grow.
Want to get your brand in the right market and get great results?
How To Contact Us
GDM Group is located at Gbagada Phase II, 9 Jogunomi St, Somolu, Lagos, Nigeria
Would you like to contact GDM Group?
You may call over the phone on +234 803 406 9956
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