PROJECT SUMMARY
The Purit instore activation is a shopper engagement and sales drive with the objectives of reaching 30,000 consumers across 15 selected hypermarkets, achieve 60% conversion rate and reward 5000 consumers within the 32 days.
RESULT
A total of 15,825 units of Purit PLA 125ml, 250ml, 500ml and Hand Sanitizers were sold translating to 110% of target achieved.
