PROJECT SUMMARY
Mega Growth Sensitive Care Relaxer is a new relaxer made for fine and medium hair to provide sensitive care and nourishment for sensitive hair; and ensures a nonbreaking and safer hair. As one of the new innovations in the Mega Growth portfolio, there is need to properly introduce to the staff/internal staff before the public.
OBJECTIVE
- To bring together internal staff to experience the new MG Sensitive care relaxer
- To promote brand impressions and visibility around the venue.
- To create assets and a brand experience that is colorful and distinct enough to drive awareness, desire and ultimately attract staffs and to recruit new users.
APPROACH
To show up iconically, visually project the brand’s character through set-ups, and strongly get targets’ attention and admiration.
WHAT WE DID
Stage set-up, product unveil with pyrotechnic effect, false walls, media wall, Tv screen for live streaming, mood-lights to a memorable ambience.
We engaged in activities such as pop-up quiz, ice breaker, make-over session, hair-making using the MG Sensitive care relaxer and Runway-walk to showcase product on hair.
Other activities were Product unveil, brand story, the Hair Show by the Mega Queens, Profit story by the Sales Director and other fun activities.
Over 200 guests were present at the event (Godrej internal staff, the Brand and Sales teams).
