Brief
the lagos state government (through the ministry of energy & mineral resources is partnering eko innovation centre to facilitate a meter design hackathon that will develop an affordable and smart metering system for lagos leveraging indeginuous talents design an approach to best achieve this
Objective
- Use digital tools to attract teams for registration.
- Host a hybrid event (virtual + physical) that will appraise submissions
- Production in China for beta-testing, integration and eventual commercialization into the Nigerian ecosystem
Execution
- Smart meter hackathon was launched.
- Twitter influencers trended the launch for 2 days
- Call for application was officially open.
- Universities, Tech hubs and communities, tech influencers, blogs and newspapers were engaged to create publicity and awareness on the call to application
COVERAGE
- Nigeria, but primarily Lagos
- 525 people attended the event (FB – 296, YT – 164, Zoom – 65).
METRICS
TWITTER: 13k tweets, 2Million reach, was generated from the campaign on twitter.
FACEBOOK: 714K Reach, 5,900 engagement was generated from the campaign on Facebook.
INSTAGRAM: 60k reach and 80k was generated from the campaign on Instagram
LINKEDIN: 5k reach on was generated from the campaign on Linkedin
