FAN MILK sort a plan to increase sales of the 160ml SKU in key locations around Nigeria and needed a strategy to create awareness for the sales promotion.
OUR APPROACH
Started an online campaign that cut across multiple social media platforms and ensured that the brand’s message went viral translating to sales.
Created awareness for the #TheBiggerTheBetter campaign and drove traffic from the different online channels to third party spaces and events which created a ripple effect to generate sales of the 160ml frozen diary
ACHIEVEMENTS
TWITTER
328, 857 Accounts Reached
1,229,221 impressions
FACEBOOK
283,660 Accounts reached
INSTAGRAM
11,810 Accounts reached
17,372 Impressions
124500 Views
GOOGLE AdWords
6.28Million Impressions
12,000 Clicks
