Milo

Mall Activation

The Challenge

Drive sales and increase customer retention for the Milo RTD across key touchpoints pan Nigeria.

Come up with creative ways to engage the primary and secondary targets (children and their parents)
Drive sampling and sales for the Milo RTD in shopping malls

Strategy

We created an inviting setup and curated exciting engagements to encourage kids to be active.

Key activity drivers: fun sports, arts and games

The Results

89,929 shoppers sampled pan-Nigeria

MiloGROUP PORTFOLIO

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The GDM Transformational Journey: A 15-Year Odyssey

GDM Group Marks 15 Years of Transformational Excellence in Marketing and Technology

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The Transformational Journey of GDM: A 15-Year Odyssey

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