GDM
MARKETING INNOVATION COMPANY
At GDM Group, we are innovating experiential marketing,
putting future-thinking in the core of marketing
We have since evolved from a typical BTL agency to a full-fledged marketing innovation firm, creating memorable experiences for brands leveraging technology and the people power.
Our operations span from Nigeria with presence in 36 states, to London, Ghana, Cote D’Ivoire and Kenya. Our business model is very dynamic to address the peculiarities of each region we are present in, and drive value for our clients to guarantee maximum ROI.
A Chapter of
Our Story
GDM is a lead data enumerator for the bank of industry, working on the execution of its micro disbursement schemes. GDM manages an active agent network in all 36 states and F.C.T, and also deploys technology for data collection by its agent network, or the public and the internal verification of applicants to enable micro disbursement schemes of the bank.
GDM has been responsible for over 4 million enumerations across the bank’s projects, of which 1,854,831 have been utilized by the bank for the onward verifications, storage and disbursement as needed. GDM has been in operation for 11 years , evolving from a below the line field agency to a full fledged data collection and marketing innovation firm, delivering mandates for brands and companies by leveraging technology and the people power, the company’s operations span Nigeria with presence in 36 states + F.C.T, Ghana , Cote Ivoire , and Kenya .
NIGERIA
GHANA
Côte d'Ivoire
KENYA
Our business model is very dynamic to address the peculiarities of each region we are present in and drive value for our clients to guarantee maximum ROI. We use data intelligence and analytics to power outreach and field activities, from briefing to research gathering strategy formulation, adaptation, prototyping and the actual execution, we have integrated future thinking as an improved way of doing business, our clients are safe in our hands.
MARKET
ING
We use data intelligence and analytics to power marketing activities. From briefing to research gathering, strategy formulation, adaptation, prototyping and the actual execution, we have integrated future-thinking as an integral part of our marketing journey. With this skill-set and an improved way of doing business, our clients are safe in our hands.
We revaluate, revamp, rework, restructure, recreate and re-born processes, products and business models. We have consistently done this over the last decade and as we journey into the next, innovation will always be the core of what we stand for.
INNOVA
TION
VISION
&
MISSION
To be the leading african focused Marketing services provider connecting brands and services with their Target market in Africa.
Helping brands connect, serve and grow their target group by offering marketing operations
led service focused on effective, efficient and measurable ROI.