About us

Our Agency

Marketing. Management . Technology

Future Thinking at the core of marketing

Nigeria’s Premier Marketing and Media Technology Agency. 

At GDM, we lead the way in marketing and media technology, delivering innovative, customized solutions that encompass advanced marketing tech, big data management, and comprehensive 360° integrated marketing services

OUR PROCESS

We are Nigeria’s leading marketing and media technology agency, with over 15 years of bridging the gap between brands and consumers with innovative marketing solutions that transcend marketing and media.

What started as an experiential agency in 2011 has evolved into an award-winning, Full Service Marketing Agency, with over 207 brands in our portfolio, executing an average of 600 projects annually for Multinational Brands, Government Agencies, Manufacturers, etc.

We are Marketing Tech pioneers, leading the way in Big Data Analytics and Integration in Marketing, with our first of its kind dedicated Data Team, Curating the first-ever Marketing and Media Hackathon in Nigeria MARKHACK incubating over 20 start-ups building marketing tools, and we also Developed proprietary tools to streamline and simplify market access.

GDM Group has transitioned from a simple experiential agency to a one-stop shop for Marketing, management, and technology.

People & Culture

Marketing. Management . Technology

Our People

Group CEO

Victor Afolabi

Group CEO

Victor Afolabi

Group CEO

Victor Afolabi

Group CEO

Victor Afolabi

People & Culture

Marketing. Management . Technology

Future Thinking at the core of marketing

Vision

To be the leading African focused Marketing services provider connecting brands and services with their Target market in Africa.

Mision

Helping brands connect, serve and grow their target group by offering marketing operations led service focused on effective, efficient and measurable ROI.

Strength

Our strength lies in our unwavering integrity, relentless passion, and the power of teamwork. Guided by discipline and driven by a commitment to excellence, we embrace challenges with guts and transform visions into reality with a touch of magic.

Our Journey

Our Early Years

In 2009, GDM began its journey with a clear, single goal: to help brands generate demand. At a time when experiential marketing was still carving out its identity in Nigeria, we saw an opportunity to do something remarkable—create memorable experiences that would resonate with brands and consumers alike. It took guts to step into an uncharted space and propose solutions that helped brands connect more with their consumers. Within five years, GDM had already partnered with top-tier brands, delivering cutting-edge solutions that set new standards in experiential marketing to Nestle, Unilever, PZ, Cussons, etc. We didn’t just enter the game; we changed it.

Connecting Brands

2015 marked our first rebrand and firmly positioned GDM as an industry leader in the marketing space in Nigeria and by extension, the West African region. We stepped up our game by increasing our capacity to deliver on our promises to our clients. This period also marked the commissioning of our office space and the establishment of offices across Nigeria to help our clients execute projects anywhere in Nigeria and beyond.

GDM @ 10

After being firmly rooted in marketing for over a decade, it was time to leverage our experience and expertise to reinvent the wheel and deliver marketing innovations to our clients. To us, it has always been what gives our clients the edge over others in their niche in the face of growing competition.

Transition into Tech

As pioneers in integrating cutting-edge media and technology, we developed proprietary tools to help brands automate their marketing efforts and monitor performance with unmatched precision. Again, we evolved with time and positioned ourselves as solution providers in an evolving ecosystem

GDM @ 15

We talked about the guts it took to start GDM and the discipline it took to remain relevant for over a decade. Now is the time for magic. No, it is not wishful thinking—rather, it is birthed from the confidence that comes from being experienced enough to reinvent our expertise to better anticipate possible problems and offer practical solutions to our clients. This further cements our position as partners to our clients, rather than just service providers. When we say 'we are there all the way,' we mean it.

Our Agency

Marketing. Media. Technology

Our Award

Brandcom Awards

Brandcom Awards

Brandcom Awards​ 2021

EXMAN

migga

WIMCA 2022

MARKETING EDGE