Jollof is one of Nigeria’s biggest food exports. It is a major staple in most Nigerian homes and a standard food of choice in most occasions. Considering this, Unilever through the Knorr seasoning brand needed to position herself as the preferred seasoning of choice for Jollof through the Jollof day and further launch her new natural seasoning across various touchpoints.
Objectives:
- Drive association and memorability between Knorr and Jollof
- Drive brand visibility and connection with consumers
- Drive brand penetration and growth through festival plugin
- Drive brand growth through shelf offtake across Modern trade channels
Duration: 2 months
