BSO

West Africa

The Challenge

Create visibility for Nestle portfolio brands leading to the increase of TOMA, additionally, create availability and accessibility in open markets and neighborhoods across Nigeria.

Objectives

Deployment of visibility materials in 110,000 outlets in selected outlets in Nigeria and 1000 in Ghana.
Create availability, visibility, and accessibility for all Nestle brands and products in the 111,000 selected outlets.
Merchandise the outlets.

Strategy

We leveraged on our network and capacity to deliver merchandise across the 110,000 in Nigeria and the 1000 in Ghana

We provided geo-coding services to enable Nestle track the exact location of these outlets

The Results

●5000 Outlets Merchandised Daily ●120,000 Outlet Visits A Month ●300,000 Geocoded Outlet Universe ●250 Merchandisers Pan Nigeria

BSOGROUP PORTFOLIO

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