TENSION:-
Low patronage despite its price being lower than competition. Low TOMA and Brand Association with the Target Audience during shopping and consumption moments.
OBJECTIVE
Grow TOMA Unveil 2 new variants of Smirnoff Build a strong brand association (fun and youthful) with the target audience.
SOLUTION
We created a dual fusion party which featured both DJ Spinall’s Album launch and the unveil of the 2 new variants of Smirnoff thereby creating a unique platform situating our target audience in a fun atmosphere, creating a condition where they are most receptive to the brand message, while leaving a lasting memory about the brand in their minds.
RESULT
Activation Coverage & Attendance: Over 800 people in attendance. Presence of over 12 celebrities in attendance Over 800 sampled consumers reached.
