TENSION:-
How do we take the engagement of pharmacists and make it fun, while subtly placing our products and their value as top of mind.
OBJECTIVE
To achieve strong engagement with Retail Pharmacists and deliver real value that impacts on their every day practice.
SOLUTION
Manage the Pfizer Pharmacy Academy 2.0 event in PH and Lagos; and create round robin rooms for the Pfantastic four brands (Celebrex, Zithromax, Norvasc and Viagra).
RESULT
162 pharmacists attended the Lagos event and 145 Pharmacists attended the Port Harcourt Event through social media amplification, we have been able to reach 6,654 people on Facebook who despite not attending the event, have been exposed to the event.
