TENSION:-
Nescafe in West Africa is perceived only as a beverage. It is to be taken during breakfast meals only. But that isn’t true. It is more than just a beverage but a behaviour; a way of thinking… it is a lifestyle!
OBJECTIVE
- Growing the Coffee culture as a lifestyle amongst the youth, between the ages of 25-35; by inducing trial.
- Creating stronger consumer engagement to help increase brand talkability.
- Helping the younger generation achieve their dreams by creating a ‘TALENT HUNT’ platform driven via social media.
SOLUTION
- NESCAFE RAVE
A tour was held in Nigeria on NYSC camps & tertiary campuses, to encourage youths to dream big and live their dreams
- TARGET REACHED
Over 14,000 youths in 4 NYSC camps and tertiary institution campuses
- SAMPLING TARGET REACHED
Over 33,000 cups of NESCAFE 3-in-1 sampled
