TENSION:-
Airtel intended to launch its Kids Offer which is targeted at children between the ages of 7-12 years who are however not responsible for making their buying decisions.
OBJECTIVE
Create and avenue for targeted communication to ‘purchasers’ of the brand for consideration and eventual purchase
SOLUTION
A unique launch platform situating our target audience at one of their most receptive locations (the cinemas)
Select schools were targeted and both parent and students were invited to enjoy a Fun and Insightful Experience!
RESULTS
Deployment of in-store promoters and shelf stock merchandising in 9 Key cities in Nigeria;
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- – Lagos
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- – Ibadan
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- – Benin
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- – Calabar
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- – PH
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- – Enugu
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- – Abuja
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- – Warri
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- – Kano
