Stakeholders from across Nigeria’s marketing and marketing communications industry would expectedly converge at the Eko Innovations centre on Awolowo Way in Ikoyi, Lagos where the maiden edition of the GDM MasterClass Marketing Innovation platform takes place next week, Tuesday 28th January, 2020.
Marketing Innovation MasterClass is an annual GDM platform where the company connects with stakeholders in the marketing and innovation industry for knowledge sharing purpose. The 2020 Maiden Edition will curate conversations around innovation in marketing, leveraging trends, data, storytelling and technology.
The marketing platform which runs with the theme: Raising the Bar is intended to share the decade-long story of the organisation, how it had successfully distilled complex marketing problems, serviced some of the largest homebred and cosmopolitan brands, emerged as an institution leader, and now raising the bar into the next big thing.
Participants at the event will also learn what Marketing Innovation and strategy looks like in 2020, Timeless Principles of Effective Marketing, Trends to Leverage in Marketing Innovation and The Gut to Win in the Innovation Game.
Expected facilitators at the forum are men and woman of great knowledge and experience, who have won in their various fields. At GDM Marketing Innovation Masterclass, they will be sharing what they have learnt over the years, and how to be part of this innovation racket economy.
The resource group includes Steve Babaeko, CEO, X3M Ideas, a front-line creative advertising agency. He would be speaking on the topic: The Gut to Win; Victor Afolabi, CEO, GDM Group would be speaking on Innovations, while Lampe Omoyele, CEO, Nitro 121 would be speaking on Strategy in 2020.
Others are Uquo Ukoh, CEO Entod Marketing who speaks on Effective Marketing, while Frank Ozekhome, Head, Group Strategy, Insight Redefini speaks on Trends.
The event will enjoy sponsorship support of foremost corporate brands, including Graymedia, Pavoreal, PRmix, GMD Group among others.
GDM Group is a leading experiential advertising, marketing and online service Agency in Nigeria. The company offers commercial, strategy and business solutions to a large number of its esteemed clients.