GDM Group launches e-commerce solutions target efficiency across marketing ecosystem Determined to improve the efficiency and effectiveness of a company’s sales efforts, GDM Group a marketing and innovation firm has unveiled three new e-commerce solutions into the marketing ecosystem in Nigeria.
The products namely Retailar, Retailscope and Alpha Geek was unveiled as part of the company’s contribution in transforming the B2B e-commerce space and to celebrate its 10th year anniversary as a business.
Victor Gbenga Afolabi, founder GDM group speaking in Lagos at the unveiling of the e-commerce solutions said Retailar will help merchants and shop owners source their products directly from manufacturers thereby improving the efficiency and effectiveness of a company’s sales efforts.
According to him, “Through the Retailar app, the retailer can be linked to any warehouse or distributor to order for goods. The retailer can see price slash, see promotions and adverts. Today, we have about three to five thousand retailers on-board, and we have been doing transactions in the last three months every day on that app. This is one of the things we have learnt and feel we can use that experience to transform the landscape.”
Afolabi explains that Retailscope, the second solution unveiled is an in-house audit platform, adding that GDM Group is deploying this because of the importance of retail audit for the growth of the market. It understands that for brands to stay competitive in today’s marketplace, it is imperative to design and implement a strong retail execution strategy.
While explaining further, Afolabi noted that the Alpha Geek which is a subscription based solutions platform which the firm has used in the past two years for enumeration, for validation and managing point of sales material for salesmen automation like a Sales Force Automation, SFA, developed for big projects.
Afolabi says its new identity as a marketing innovation firm puts it in a position to democratise innovation by opening up to the ecosystem.
“This is also the way we can help increase the number of brands. While the multinationals are growing, the middle level brands are struggling because they can’t scale up”.
“We want to help them grow. We are also doing this so that BTL agencies will stop fighting over the few available brands. The only way this market can be sustainable for BTL agencies is by having more brands in the space. Beyond pitching for businesses, we need to ensure that we keep developing more and more brands in order to improve the Market”, Afolabi said.
Kelechi Ewuzie, BusinessDay.